Brand standards

Visual identity

If you create communications for the Haskayne School of Business, following these standards will help ensure we put our best foot forward and maintain brand consistency. Our visual identity includes our logos, colours, fonts, and brand elements. 

 

Our logo

Reflective of the transformative change we enable, the Haskayne logo features a transforming H.

Learn about our logos

Our colours

Our modern colour palette includes gold, orange and teal with touches of neutral grey and white.

How to use our colours

Our fonts

Our primary fonts are Museo Slab and Gotham. Our secondary fonts include Georgia and Calibri.

Check out our fonts

 

Brand elements

Elements that bring our brand to life are organic free-flowing shapes that reflect entrepreneurial energy, growth and change.

See our brand elements